Snaffle says…

When it comes to picture quality, OLED stands apart. That's because OLED has millions of self-lit pixels capable of producing perfect black and a billion rich colours. The result is a viewing experience like no other.

LG says…

LG OLED TV is a joy to behold. Experience truly spectacular picture quality and a host of design possibilities, with self-lit pixels. Anticipate unprecedented levels of wonder, powered by the latest cutting-edge technologies. This is everything you love about TV.

The Best Bits

  • For a viewing experience that takes realism to the extreme, without the restrictions of backlight technology, the answer is self-lit pixels. LG OLED TV is a picture of innovation, from every angle.

  • When it comes to picture quality, OLED stands apart. That's because OLED has millions of self-lit pixels capable of producing perfect black and a billion rich colours. The result is a viewing experience like no other
  • OLED creates an immersive image through millions of pixels that turn on and off to achieve perfect black and infinite contrast. LED/LCD TVs use backlights, which can limit contrast and black levels. Go beyond the backlight, and discover stunning pictures.