Sony Bravia 42 Inch A90K XR OLED 4K Google TV

Snaffle says…

Experience the pinnacle of visual and auditory immersion with the Sony BRAVIA XR™ TVs featuring the Cognitive Processor XR™. This revolutionary processor redefines picture and sound quality by replicating content as the human eye perceives, ensuring an unparalleled lifelike experience. Through cross-analyzing images, it delivers real-life depth, extraordinary contrast, and vibrant colours, bringing every detail to life with breathtaking realism. Paired with the OLED panel and XR OLED Contrast Pro, the TV enhances colours and contrast, producing exceptional pure blacks and peak brightness for an immersive viewing experience that transcends traditional televisions.

Sony says…

With Acoustic Surface Audio+™ technology, the screen becomes a multi-channel speaker, seamlessly integrating sound with visuals for an immersive audio-visual harmony. Moreover, enjoy hands-free control with Google TV, allowing effortless navigation and control with voice commands. Explore a wide colour spectrum powered by XR Triluminos Pro, accessing over a billion colours and reproducing each with the subtleties seen in the real world. Additionally, benefits from intelligent motion processing with XR OLED Motion, ensuring smooth and clear action even in fast-moving sequences. With features like XR 4K Upscaling and compatibility with Apple Airplay and Homekit, elevate your entertainment experience to new heights, accessing a world of content with ease and precision.

The Best Bits

  • The Cognitive Processor XR™ is at the heart of the Sony BRAVIA XR™ TVs, revolutionizing the viewing experience by replicating content as perceived by the human eye. Through sophisticated cross-analysis of images, it delivers unparalleled realism, depth, contrast, and vibrant colours, ensuring every detail is rendered with precision and lifelike accuracy. This processor elevates the TV's performance to new heights, offering an immersive experience that transcends traditional television viewing.

  • Acoustic Surface Audio+™ technology transforms the entire screen into a multi-channel speaker, seamlessly integrating sound with visuals for an immersive audio-visual harmony. By precisely aligning sound with on-screen action, this feature enhances the viewing experience, making it more engaging and immersive.

  • XR Triluminos Pro™ expands the TV's colour palette, accessing over a billion colours and reproducing each with remarkable accuracy and subtlety. This results in rich, natural shades and hues that bring content to life, providing a viewing experience that is both captivating and true to life.

  • XR OLED Motion ensures smooth and clear action, even in fast-moving sequences, by intelligently analyzing and processing key visual elements on successive frames. By inserting extra frames between the original ones, this feature eliminates blur and delivers a crisp, fluid viewing experience, enhancing the clarity and realism of motion on the screen.

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