Sony Bravia 77 Inch A80L XR OLED 4K Google TV
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TVs with self-emitting lighting technology, such as OLED (Organic Light-Emitting Diode), utilize individual organic pixels that emit their own light. Unlike traditional LCD TVs, which require a backlight, self-emitting OLED TVs can control the brightness of each pixel independently, resulting in superior contrast, deeper blacks, and more accurate colours. This technology enhances picture quality by offering precise control over light output and eliminating the need for a separate backlight, leading to exceptional viewing experiences with vibrant visuals and enhanced clarity.
OLED (Organic Light-Emitting Diode) is a screen technology used in modern TVs that consists of organic pixels that emit light when an electric current passes through them. OLED TVs produce their own light and can turn individual pixels on or off independently, resulting in perfect blacks, infinite contrast ratios, and vibrant colours. This technology enables OLED TVs to achieve superior picture quality with deeper blacks, wider viewing angles, and faster response times compared to traditional LCD displays, offering viewers an immersive and lifelike visual experience.
Local dimming is a feature found in LED-backlit LCD TVs that dynamically adjusts the brightness of different areas of the screen by dimming or turning off the backlight behind dark areas while keeping bright areas illuminated. This enhances contrast by allowing deeper blacks and brighter highlights within the same scene, resulting in improved picture quality with enhanced detail and more realistic images. Local dimming technology enhances the viewing experience by providing better image depth and reducing blooming or halo effects around bright objects, leading to sharper and more accurate visuals.
Cognitive Processor XR is a cutting-edge image processing technology developed by Sony that simulates the human brain's cognitive functions to analyze and optimize elements within the picture. Using advanced algorithms, the Cognitive Processor XR detects and understands the focal points in the scene, such as objects, colours, and textures, to deliver an immersive viewing experience with enhanced depth, detail, and realism. This innovative technology improves picture quality by adjusting contrast, colour, and brightness in real time, ensuring that every frame is optimized for maximum impact and visual appeal.
